At a press launch, Facebook reps showed off the new product, explaining that it could be used to search for restaurants, or for job recruiting.At one point, a Facebook employee stood to demonstrate a search for “friends of my friends who are single and living in San Francisco.” And that’s when Facebook entered the online dating game, doing away with what was, until now, a fragile divide between quotidian online activity and the act of browsing for potential mates. Here, experts explain this phenomenon and dispel other popular cheating myths. They're largely satisfied with all they have and aren't looking for a way out, yet they still find themselves in bed with other women—and in hot water with their wives.— that online dating “works.” This much should be obvious: We don’t actually know.Some of the reasons for that ambiguity are clear in this latest study.By 2009, that number had grown to around 20 per cent for heterosexual couples, and 60 per cent for same-sex matches.An estimated 30 to 40 million North Americans now use online dating sites.
"Cheating usually occurs in the phase of companionate love, when couples begin to settle down, have kids and solidify the life being built together," says clinical psychologist Andra Brosh, Ph D.And a 2013 paper that suggested Internet access is boosting marriage rates.Plus a whole host of dubious statistics, surveys and case studies from dating giants like e Harmony and Match.com, who claim — , even!!And yet, just this week, a new analysis from Michigan State University found that online dating leads to fewer committed relationships than offline dating does — that it doesn’t work, in other words.That, in the words of its own author, contradicts a pile of studies that have come before it.